Commercial strategy and market expansion

We help healthtech leaders understand their market, identify the right opportunities and make confident decisions about launch, growth and adoption.

Turn scientific potential into a practical route to market.

We help healthcare companies understand the opportunity, make better commercial decisions and build practical strategies for launch, expansion, adoption and growth.

Our support does not end with recommendations. We work alongside your team to put the strategy into practice.

Dr Cat Kelly
What really differentiates Evolene from other marketing agencies is they truly get stuck in, and they really take pride in not just being able to offer advice, but do the doing. And I think for a small startup company that is invaluable.

- Dr. Cat Kelly, COO, Naitive Technologies

How we help your commercial & marketing strategy

Commercialisation and go-to-market strategy

Turn commercial ambition into a focused, practical plan.

We work with leadership teams to define the opportunity, prioritise markets and audiences, establish a clear proposition and create a strategy for launch and growth.

Our support can include:

  • Commercial and go-to-market strategy
  • Market segmentation and prioritisation
  • Customer and stakeholder mapping
  • Channel and partnership strategy
  • Launch and growth planning
  • Commercial implementation support

We help you make the difficult choices, establish clear priorities and move from strategy into action.

Corporate and investor positioning

Your corporate story needs to connect the science, market opportunity, commercial model and long-term ambition.

We help leadership teams communicate that story clearly to investors, partners, customers and prospective employees.

Our support can include:

  • Corporate positioning
  • Investment narratives
  • Pitch and investor decks
  • Funding-round communications
  • Due diligence materials
  • Partnership propositions
  • Executive messaging

Our role can extend from developing the strategy and narrative to producing the materials and communications needed to support the process.

KOL and strategic stakeholder engagement

The right relationships can accelerate understanding, strengthen credibility and improve commercial decision-making. We help identify and engage the clinicians, researchers, health system leaders, patient organisations, industry partners and other stakeholders most relevant to your goals.

Our support can include:

  • KOL mapping and prioritisation
  • Stakeholder engagement strategy
  • Advisory boards
  • Roundtables and workshops
  • Partnership development
  • Speaker and advocate engagement
  • Ongoing stakeholder communications

New market entry

Taking your medical device to a new region is filled with complexity. Let us advise you on the best route to market based on our experience of taking medical devices across the globe.

Our support includes:

  • Market opportunity mapping
  • Market research
  • Corporate and product proposition updates
  • New market material generation

Market research

Know the market, who you’re playing with and how to leverage your strengths. Our market research combines best practice and academic knowledge, with a real-world understanding of how to practically implement the insights.

Our support includes:

  • Market landscape and opportunity analysis
  • Competitor and positioning research
  • Customer, clinician and stakeholder research
  • Market sizing and segmentation
  • Unmet need and barrier analysis
  • Route-to-market research
  • Insight and strategic recommendations
  • Client work

    Translating innovation into impact

    Get in touch to see if we're the right strategic marketing partner for your journey.