Communications, positioning & PR

Turning scientific complexity into clear communications.

Strategic marketing & communications.

You understand the science behind your innovation. Your audiences need to understand what it means for them.

We help healthcare companies define their value, communicate complex evidence and engage the clinicians, health systems, partners, investors and patients who influence commercial success and adoption.

From positioning and communications strategy to content creation and campaign delivery, we provide both the direction and the experience to get the work done.

Messaging, positioning and value proposition development

We work with leadership, clinical and commercial teams to develop messaging that is clear, differentiated and scientifically robust.

Our support can include:

  • Corporate and product positioning
  • Messaging frameworks and tone of voice mapping
  • Value proposition development

The result is a clear foundation for sales, marketing, PR, investment and stakeholder engagement.

Public relations and media relations

PR can build awareness, establish credibility and help shape how a company or innovation is understood. We develop and deliver healthcare PR programmes designed around relevant audiences and commercial objectives, rather than publicity for its own sake.

Our support includes:

·      PR strategy

·      Media training + interview preparation

·      Media messaging

·      Press releases

·      Media pitching

·      Journalist engagement

·      News and milestone planning

·      Opinion articles

·      Issues and reputation support

·      Media monitoring and evaluation

Our healthcare experience allows us to communicate complex topics accurately while making them relevant to specialist and wider audiences.

Thought leadership and executive profiling

We work with executives, clinical and technical specialists to develop informed perspectives on the issues their audiences care about.

Our support includes:

  • Thought leadership strategy
  • Opinion articles
  • Executive LinkedIn content
  • Blogs and long-form content
  • Speeches and presentations
  • Interview programmes
  • Policy and industry commentary
  • Conference submissions
  • Executive profiling

We help capture the expertise within your organisation and translate it into content that is useful, credible and distinctive.

Owned media

We ensure your website, social media, blog and newsletter content are stratigically aligned and effectively delivered.

Our support includes:

  • Website management, strategy and copy
  • Search and generative engine-focused content
  • Social media strategy and content creation
  • Editorial planning
  • Campaign content
  • Email marketing and newsletters
  • Webinar management

We create the strategy and content to ensure your stakeholders can easily find accurate and relevant information about your solution.

Clinical evidence dissemination

We help translate clinical and real-world evidence into communications that explain the unment need, what it means, and how it impacts clinical pathways.

Our support includes:

  • Evidence communication strategies
  • Publication and congress communications
  • Clinical summaries
  • Research announcements
  • White papers
  • Infographics
  • Slide decks
  • Healthcare professional materials
  • Animated explainers
  • Digital campaigns
  • KOL communications

We protect scientific integrity while making the evidence easier to understand and use.

Conference and events management

Conferences can create valuable commercial opportunities, but attendance alone rarely delivers results. We help you determine where to invest and how to maximise the opportunity before, during and after the event.

Our support includes:

  • Conference planning and strategy
  • Speaking and abstract submission planning
  • Exhibition and campaign strategy
  • Exhibition booth design
  • Bespoke event management
  • Materials creation
  • Pre and post event communications

Corporate milestones and funding announcements

Regulatory clearances, funding rounds, partnerships, new customers, publications and market expansions all provide opportunities to build credibility and momentum.

We help determine how each milestone should be positioned and communicated.

Our support includes:

  • Announcement communications planning
  • Messaging and narrative development
  • Press releases
  • Media and stakeholder outreach
  • Executive communications
  • Social and website content
  • Partner coordination
  • Internal communications
  • Launch materials

We manage the process so that your leadership team can focus on the business milestone.

Communications work

Translating innovation into impact

Get in touch to see if we're the right strategic marketing partner for your journey.