Aquarate was founded to redefine the pathway for hydration in healthcare settings. They have developed Hydracare - an automated fluid monitoring system that tracks how much an individual drinks using their Hydracup.
To support the next phase of growth, Aquarate wanted Evolene to analyze their market to help inform organisational strategy, commercial decisions and R&D planning for product development. Aquarate also engaged Evolene to provide expert recommendations based on the findings of the report.
Following an in-depth discovery phase with the client’s senior team, Evolene conducted secondary research to give Aquarate the insights they need to make the right decisions of how to move forward with marketing, sales and product development.
The market research report, combined with expert recommendations gave them a full understanding of the market, which audiences they should be targeting and how.
Evolene’s senior management conducted a 2 hour workshop with leadership from Aquarate to explain the findings and discuss the recommendations.
The market report gave the Aquarate team a clearer view of their competitive position, growth opportunities and the wider investment landscape, helping inform both commercial and product decisions.
Within 12 months, Aquarate had sold all available stock, built a backlog of customer orders and begun work on the next iteration of the product.
The research also provided evidence to support conversations with potential investors, demonstrating a clear understanding of the market, competitive landscape and opportunities for future growth.
“It has been invaluable working with Evolene, a company on a mission to support the growth of MedTech innovators. Their reports and communications are of the highest standard and the insights they have provided have allowed us to make informed decisions against our market positioning and company strategy which will no doubt help with company growth. James and Jasmin are inspirational and their vast experience really comes through." Rebecca Taylor, CEO, Aquarate
