
Our values shape the way we think, the work we choose and how we work with our clients.
For improving lives through better healthcare.
Finding better solutions to enable you to succeed.
Focusing only on work that truly impacts the world.
Pursuit of the best outcomes & quality service.
Our team bridges scientific insight and strategic marketing to drive healthcare innovation forward.


Having been a marketing leader for over a decade in B2B technology, Jasmin leads the charge on developing marketing, brand and communications programmes to deliver on growth and drive revenue. She previously led the global marketing team at the UK’s fastest-growing lifescience company, combining strategic thinking, with a hands on approach.


Ever intellectually curious, James is the powerhouse of the business. With a diverse skill set honed over years of public and private sector experience, his passion lies in improving people’s lives. He served in the Royal Air Force for nearly a decade, then he moved into medical device regulatory affairs and cyber security. This led to becoming General Manager of a UK HealthTech company, leading their US commercial market entry.
![[team] image of teamwork in the studio](https://cdn.prod.website-files.com/6a5a21d0b03f8652e074f5b4/6a5fb6a8f4a7060dc6c51c12_Krista%20Lalli%20Headshot.avif)

Krista brings a wealth of experience in creative medical communications, covering medtech start-ups to global pharmaceutical giants and everything in between.
She holds a degree in graphic design and is passionate about using emerging technologies to raise standards of care.