Gradient Health is a medical technology company who provide access to the multimodal healthcare data needed to train, validate, and bring medical AI technologies to market via their platform Atlas. By connecting AI developers with diverse, de-identified data, they help accelerate innovation and support more equitable healthcare outcomes.
After many years of solid growth and category leadership, the market had begun to shift, and Gradient's strategic direction was leading the charge. However, it needed an updated brand to match this corporate direction. As Gradient's strategic marketing partner, the Evolene team rolled up their sleeves and created a new refreshed brand.
Evolene delivered a series of options for Gradient's executive team to input on, ensuring alignement with internal priorities and the external market forces. After interating, an updated brand identity was created. The team at Evolene then updated the full suite of collateral for Gradient, including new logos, updated materials across both digital and print, and supported the visual updates of their new website.
Although a branding project in many ways, the brand refresh for Gradient was more about their strategic steps to ensure continued market leadership - the updated brand aligns with the serious nature of their work, and also portrays subtle hints at the connections that they enable.
